ORGANIZATIONAL
COMMUNICATION:A Leadership
Approach
Fourth Edition
Barron Wells- Nelda Spinks
The University of Southwerstern Louisiana
ISBN 0-87393-302-8
SUPPLEMENTS:
Study Guide
(ISBN 0-87393-303-6),
Instructor Manual, and
Computerized and
Manual Test Bank
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This text is designed to help
future managers and present managers to develop those effective communication skills that
are essential to success in organizations. It can be used in organizational communication
courses, managerial communication courses. and traditional business communication courses.
It may also be used for in-service training programs and short courses.
The rationale for the content and organization of this book is that organizations engage
in communication with several audiences, the most important of which are the following:
(1) communication within the organization itself; (2) communication with customers,
clients, and other organizations; (3) communication with labor and labor organizations;
and (4) communication with the community and government. Since these are the primary
audiences with which organizations communicate, the organizational communication course
and its accompanying text should be organized in a similar manner.
Distinctive features in this text are: (1) Strategic, Practical Approach--an adequate
theoretical base is provided, however, the major focus of the book is down-to-earth
practical subject matter that can be put into use on a daily basis. All concepts are
clearly illustrated with real life-type examples; (2) Unique Approach--the
organization of the subject matter around the major audiences for organizational
communication makes this book unique in its field. It also helps achieve the practical
orientation that is another distinctive, useful feature; (3) Emphasis on
Leadership--the role of organizational communication in effective organizational
leadership is stressed throughout the book as well as in specific sections devoted to
leadership; and (4) Teaching Material--Probes,, Cases, Problem-Solving Experiences,
and Exercises at the end of each chapter, challenge and encourage participants and
students to make organizational communication skills a part of their daily lives. An
excellent Instructor's Manual and a Test Bank make teaching effective and easy for the
instructor.
NEW IN THIS EDITION: All chapters have been rewritten and updated. The result is an
eighteen chapter text that is concise and easy to read. More emphasis is placed on
leaders' use of computers as communication tools.
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Contents include: Part On. Communication in Organizations
| 1. |
Role of Communication in Organizational Management |
| 2. |
Dynamics of Organizational Communication |
| 3. |
Psychology of Effective Organizational Communication |
| 4. |
Ethics in Organizational Communication |
Part Two--Communication within the Organization
| 5 |
Downward Communication: General Considerations |
| 6 |
Downward Communication Specific Applications |
| 7 |
Upward Communication |
| 8 |
Lateral, Diagonal, and Informal Communication |
| 9 |
Improving Communication within the Organization |
| 10 |
Leadership and the Computer in Organizational Communication |
Part Three--Communication with Customers, Clients, and
Other Organizations
| 11. |
Communication with Customers, Clients, and Other
Organizations: Persuasive |
| 12. |
Communication with Customers, Clients, and Other
Organizations Good News, Bad News, Routine and Neutral News, and Special Situations |
| 13. |
Intercultural Organizational Communication |
Part Four--Communication with Employees and Employee
Organizations
| 14. |
Communication with Employees and Employee Organizations:
Background |
| 15. |
Communication with Employees and Employee Organizations
Human Resources |
| 16. |
Human Resources Communication Organized Groups |
Part Five--Communication with the Community
| 17. |
Communicating with the Community: Public Relations |
| 18. |
Communicating with the Community: Media Relations |
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