Congruity and the Expectancy Hypothesis
Cech, C.G. (1989). Journal of Experimental
Psychology:
Learning, Memory, and Cognition, 15,
1129-1133.
Abstract
Two experiments examine the adequacy of the expectancy hypothesis
explanation (Marschark & Paivio, 1979) of the congruity effect in symbolic
magnitude comparisons. According to that hypothesis, an instruction
to select the larger or the smaller object primes objects of large or small
magnitude, respectively. Accordingly, large objects will be compared
more rapidly under the instruction to choose the larger, but small objects
under the instruction to choose the smaller. A new paradigm in which
subjects indicate whether a second object is larger or smaller than the
first tests this model. In this new paradigm, there is no differential
priming by an instruction. Nevertheless, comparable congruity effects
occur for the same materials across priming and nonpriming paradigms, demonstrating
that congruity effects are not likely to be due to expectancies.
These experiments support the discrete code model account (Banks, 1977)
of congruity against models that ascribe the effect to differential processing
induced by an instruction prior to or subsequent to a trial.